App Features
Awesome Free Content
Tons of great shows and movies, from classic favorites to fresh new finds—all free, all the time
AI-Personalized EPG
User-specific Electronic Program Guide with channels curated and prioritized by advanced AI
Dynamic Discovery
Search and discovery made easy with recommendations personalized for every viewer and every moment
Native Experience
LiveTVx is native to Google TV for participating devices, with no app download required
Broadcast + Streaming
Access to a variety of broadcast channels and streaming supports both live and on-demand viewing
Intuitive UI
Seamless integration for a unified and intuitive user experience
Advertising Solutions
Premium CTV Inventory
Unique access to premium CTV inventory, reaching highly engaged viewers across diverse content
Addressable Creatives
Powerful genAI engine creates dynamic, personalized, high-performance ad creatives
AI-Driven Contextual Targeting
GenAI technology tailors ad campaigns based on real-time contextual data and viewership patterns
Availability & Expansion
Starting roll out to participating Google TVs in the US, with plans to expand across multiple OEMs and key markets
Dynamic Home Page with Personalized Picks
Discover and enjoy free shows and movies with LiveTVx
Electronic Program Guide, Customized with AI
Stress-free browsing with a guide that shows you what you love, when you want it